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This research aimed to understand the e-cigarette retail shop environment in Perth, Western Australia.
The project's objectives are to:
1. Describe the e-cigarette retail shop environment in Perth:
1.1. Identify the number, location, and type of e-cigarette retail shops in Perth.
1.2. Determine any patterns in the location of shops and socio-economic areas of advantage and disadvantage
2. Determine the marketing methods of shops that sell e-cigarette products.
2.1. Assess the marketing methods of the shops that sell e-cigarette products
3. Assess the marketing segmentation used by the various types of shops.
3.1. Identify the similarities and differences in the characteristics of the shops.
3.2. Compare and contrast marketing methods between types of e-cigarette retailers.
Scott L. 2019. An investigation of the e-cigarette retail shop environment in Perth, Western Australia. Curtin School of Population Health.
