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This research aims to understand who, how and what influences the advertising and promotion of e-cigarette and other novel tobacco products on Instagram and TikTok to inform practice and policy regarding direct and indirect e-cigarette advertising on social media.
The objectives are to:
1. Determine how e-cigarettes and other novel tobacco products are being advertised and promoted on Instagram and TikTok.
2. Identify ‘leading’ e-cigarette and other novel tobacco products promoting accounts on Instagram and TikTok.
3. Determine if current Instagram and TikTok e-cigarette and other novel tobacco products advertising and promotion policies are being adhered to by social media users.
4. Inform Australian public policy and practice in relation to e-cigarette and other novel tobacco products advertising, promotion and endorsement on Instagram and TikTok.
5. Inform the development of global policies for users of social media for e-cigarette and other novel tobacco products advertising and promotion.
6. Collaborate with state, national and international agencies to disseminate findings and stimulate discussion to support effective policy implementation.
Jancey J, Crawford G, Bowman E, Wolf K, Leaver T, Bialous S, McCausland K. Perceptions of social media harms and potential management strategies: Vaping case study. 2024. BMC Public Health, 24:876.
Jancey J, Carey R, Freeman B, Leaver T, Wolf K, Bromberg M, Chai K, Bialous S, Adams P, Mcleod M, McCausland K. 2024. E-cigarettes on Instagram: Exploring vape content via an Australian vaping influencer. Tobacco Induced Diseases, 22.
Jancey J, Leaver T, Wolf K, Freeman B, Chai K, Bialous, S, Bromberg M, Adams P, Mcleod M, Carey R, McCausland K. 2023. Promotion of e-cigarettes on TikTok and regulatory considerations. International Journal of Environmental Research and Public, 20(10):5761.
McCausland K, Freeman B, Leaver T, Wolf K, Bialous S, Chai K, Jancey J. 2024. E-cigarette content flooding social media. Tobacco Vape Research Collective, Curtin University.
