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Led by Cancer Council WA (CCWA), this research will elicit a deep understanding of the needs and preferences of young people in relation to vaping cessation support. The messaging and support guide developed from the research will help maximise the impact of future vaping-related messaging delivered by CCWA, research partners and stakeholders.
The objectives are to:
1. Explore attitudes and beliefs about vaping cessation, including motivations for quitting or reducing vaping use, among young people aged 14-24 who currently use or have previously regularly used e-cigarettes.
2. Explore which methods of accessing vaping cessation support are perceived as acceptable by young people aged 14-24 who currently use or have previously used e-cigarettes (e.g. text message support, online cessation group, website, webchat, etc.).
3. Explore which types of vaping cessation messages are perceived as acceptable among young people aged 14-24 who currently use or have previously used e-cigarettes, across a range of measures, including: perceived relevance; persuasiveness; believability; and feasibility of the call to action.
4. Explore demographic differences (e.g. by age, gender, or socio-economic status, where feasible) in the perceived acceptability of vaping cessation messages and preferences for accessing cessation support.
5. Translate the above findings by developing and disseminating a brief messaging and support guide for agencies and practitioners that provides evidence-based vaping cessation messaging and strategies shown to be salient to young West Australians.
